Starting a blog to promote your business is a common practice and there are many benefits. I’ve seen many people start their blogs with enthusiasm only to let them fizzle out in 6 months or less. Here are some of the less glamorous realities of blogging that sometimes trip people up. If you’re prepared to deal with these, you can feel confident about getting good results from your blog.There’s no avoiding the work!
One of the main reasons that people get discouraged is simply that they expect results (readers, comments etc) without any effort on their part. The results you’ll gain from your blog are directly proportionate to the amount of effort you put in. Actually in the beginning I’d even say they were disproportionate – you’ll feel like you are spending a lot of time setting up your blog, adding bells & whistles, writing content, and not really sure if it’s having any effect. The great thing about blogging is that your fate is in your own hands. If you create good content on a regular basis and are diligent about marketing your blog, and becoming visible in the relevant online communities, you will see results. The good news is that if your blog is on a topic close to your heart, you will actually have fun doing the work
Blogging requires a leap of faith.
A major reason why people ‘fail’ at blogging is because they give up too soon. It takes time to develop an audience and a strong, compelling blog. In the beginning it might be true that very few people are reading your posts but you must always write as if your ideal audience is reading. Invest time in building up your library of posts – consistent posting & promoting will lead to readers. If you look at blogging as a long-term strategy you’ll be in a better frame of mind to persevere. It takes a while to reach a tipping point where the amount of attention you reap from your blog is greater than the labor that goes into it.Your inner demons will surface.
For most of us the act of blogging can feel a bit vulnerable. What do I write about? Why would anyone want to read it? What if no-one reads it? Are my posts fit to publish? You’ll come up against all your inner saboteurs – procrastination, self-doubt and other charming goblins! This is all part of the process but it actually ends up being really rewarding if you stick with it. You’ll develop a blogging ‘voice’, have more confidence in your writing skills and find that you have lots to contribute and share with the world. Not to mention the satisfaction you’ll feel when you start getting good feedback from readers on your posts.Aim for good, not perfect.
Blogging is a lesson in non-attachment. To be a productive blogger you have to learn to work on a post enough to make it worthy of publishing, but not so much that you never get around to publishing anything. Learn to make compromises with your inner perfectionist. Then release your digital baby into the world and move on to the next one. The more you can make friends with this process, the more productive you will become.Becoming a ‘blogger’ is a process.
Give yourself time to deal with the learning curve. Don’t set unrealistic expectations such as posting something new every day. Unless you are already a prolific writer, that probably won’t happen and you may become discouraged when you don’t meet your own standards. Forming the blogging habit is the best way to succeed so commit to writing on a regular basis -30 minutes every day is perhaps a good start, and aim for 1 or 2 posts per week.